Best Tips for Headline Writing to make More Clickable, Shareable Blog Posts

It’s easy to let headlines take the back seat in your writing process. Headlines can wind up as a quick afterthought, but really should be treated with much more consideration. In fact, your headline is arguably more important than the article itself. After all, who cares how great your blog post is if no one even reads it?

 

"Headline writing rules have changed quite a bit since the great online migration"

Out of all the folks who read your headline, only 20% will read the article copy. Whether it’s for email subject lines, blog posts, ebooks, or webinars, you need a powerful, sexy headline to make readers swoon.
Modern online article headlines are tricky – they need to be SEO keyword friendly, but also should be unique and creative. The end result needs to be super clickable, irresistible headlines.
If you’re like me, your eyeballs encounter nearly a hundred headlines before you’ve finished your first cup of coffee. What makes you read one story over another? It’s all about the headline – that magical string of words that allures and excites.
What makes a killer captivating headline? We’re dishing out 19 headline writing tips to help.

1. Numbers, digits, & lists

We’ve talked before about how much readers are mesmerized by lists. Starting your headline with a number helps the headline stand out. Just as the human eye is drawn to contrasting colors, we’re also naturally drawn to the juxtaposition of digits resting beside text. A list also gives readers a clearer idea of what to expect in your post, as well as promising a quick, scan-friendly read.

Some great list words to get you started:

• Reasons
• Ways
• Tips
• Tricks
• Secrets
• Ideas
• Techniques
• Strategies
• Facts
• Methods
• Statistics

2. Define What the Article is About

While there’s much to be said for mystery and intrigue, you can’t leave readers hanging without a clue of what to expect from your blog post topic. Your blog post headline needs to clearly articulate what you’ll be covering in the article. No one is going to click a vague headline.

• Bad Headline: Write a Song
• Good Headline: How to Compose Your Own Song: Songwriting 101

3. Demonstrate Your Value

In our post about social media landing pages, we talk a lot about pushing your value proposition – explaining to visitors why your offer is valuable. In a way, your article headline needs to do the same, although more subtly. You want to explain to readers, in so many words, why your article is worth reading.
Ex. Create an Eye-Catching Infographic in Minutes
The headline above promises a fast (and therefore, probably also easy) way to crate high-quality infographics. Sounds like it’s worth reading more about! Promising a desired result (eye-catching infographics) within a set time period (minutes) is a classic winning headline writing strategy.
They key is to prove that you are useful and that you are providing essential info!
MORE: 21 Tips for Writing Great Ad Headlines

4. Breed Distrust

Us humans can be a cynical bunch, and we’ll often jump at the chance to read about how we are being manipulated, deceived, or given the run around.
Headline writing examples:

• 6 Lies Your Car Dealer Will Try to Tell You
• Is Your Doctor Telling the Truth About Prescribing Your Kids Ritalin?
• Sun Damage is Bad, But is Sunscreen Even Worse?

5. Educate the Masses

People often search online to educate themselves or learn more about a particular concept. They want to learn how to build a fire pit, where to see an off-Broadway musical, how to eat an apple core (hey, I don’t know, people are wacky!)

Image from Team Treehouse Blog

Many successful headlines use the “how to” concept with some extra embellishment. Starting all your articles with “how to…” gets really boring really quickly, so think of creative ways to present a “how to” educational article, for example….

• 3 Best Methods for Peeling a Mango
• 6 Strategies for Deterring Burglars
• Build Your Own Firepit: A Beginner’s Guide
• Teaching Your Dog to Fetch: Canine Training 101

Hot headline writing keywords like “101” and “Complete/Beginners Guide” are great to include in educational posts. Using words like these reassures readers that your article will be in layman terms that they can understand, marketed towards beginners.

6. Readers Should be EXCITED to Read Your Article

It’s your job to get reader psyched about reading your post. They should feel like a couple of kids at the entrance of Disney World.

OMG, the momentous fantasy magic.

People aren’t going to read your boring, dry drivel. You are not on their summer reading list. If a 7^th grader gets to choose between reading Great Expectations or Harry Potter, you can be sure as hell they won’t need to sleep on the decision. You’re going head to head with other snappy headlines, so you best bring your A game.

Where would you spend your summer? The waterpark or the shovel museum?

7. Don’t be Afraid to Embellish

The best blog post headlines aren’t afraid to sell themselves. Embellish. Exaggerate. Entice.
Is substituting carrot sticks for potato chips a “secret” to losing weight? Not really, but you can act like it is in an article entitled “The Ultimate Diet Secrets for Shedding Serious Pounds.” Don’t be afraid to take a few liberties in headline writing.
A sense of urgency doesn’t hurt either:

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8. Create an Eye-Catching, Unique Title

Captivating headlines are the ones that stand apart from the rest. Great headlines aren’t afraid to be a little weird. While it’s difficult to achieve, the best headline writing straddles the line between clarity and uniqueness.

9. Think About Your Audience and What Matters to Them

You know your audience. You understand their dreams and pain points. Make use of that knowledge in your web headline writing so that your posts truly speak to readers.
Knowing your audience lets you develop some smart, strategic headlines that capitalize on your audience’s wishes or fears.
Ex. 5 Practices That Make You Look Like a Blogging Newb
This headline would certainly have bloggers interested.

10. Remember the 5Ws

In grammar school you probably remember learning the 5Ws:

• Who
• What
• When
• Where
• Why

These engaging, interrogative words are used to gather information. By using them in your headlines, you articulate to readers the kind of information you intend to provide.

11. Address Readers in 2^nd Person

While writing prose in 2^nd person is infamously awkward, it’s the perfect form for headline writing, grabbing the attention of readers by calling them out.

• You Think You Know Game of Thrones? Take Our Quiz and Find Out!
• 3 Ice Cream Recipes You’ll Drool Over This Summer
• 5 Emergency Tools You Should Never Leave Home Without

12. Break Conventions

Headlines that elicit controversy draw in curious readers.
Headline examples:

• Why the iPhone 5 is a Piece of Crap
• Why Your CTR Doesn’t Matter as Much as You Think

13. Brainstorm Lots of Different Headlines

Some experts suggest that writers should devote 80% of their time writing headlines – put your effort into the most important element. Set aside time to brainstorm a healthy smorgasbord of headlines. For a headline writing exercise, try writing at least 10 headlines, each with a different structure or with verb and adjective variations. See which feels the most appealing and ask coworkers for their opinions.
You really need to sit down and brainstorm to get those snappy headline juices flowing. You might not hit that headline writing sweet spot until you’re a few headlines in – chances are the first headline you come up with will never be your best.

14. Use Strong Adjectives and Verbs

As Startup Moon notes, there’s a morbid fascination that seems to hang over us. Readers are often drawn to dark and violent wording. Some dark headline power words include:

• Kill
• Fear
• Dark
• Bleeding
• War  

But it’s not just ominous words that allure readers – other viral headline words that appear in popular headlines include:

• Smart
• Surprising
• History
• Hacks
• Big/Huge
• Shocking

15. Ask Questions

Asking the reader a question helps draw them in, and punctuation helps catch the eye, similar to the way numbers and digits do.

• Think You Know SEO? Quiz Yourself and Find Out!
• Do You Want to Build a Snowman? Read This Guide First.

16. Use Keywords

Be sure to use topic keywords in your headline – it will help your blog post rank better on Google, as well as make it clear to readers what you’ll be discussing in your post.

17. Keep Headlines Under 70 Characters

If you want your headlines to look good in Google and prevent them from being cut off, make sure your headlines stay under 70 characters.

We don’t get a full understanding of what this article is about due to the chopped headline.

18. Don’t Forget to A/B Test

Buffer did a great study showing folks how to easily A/B test headlines. How? It’s pretty simple:

• Take two headlines that could potentially perform well.
• Schedule two tweets to be sent out with the two different headlines.
• Send the tweets one hour apart (keeping both tweets well within in the AM/PM period – 9am and 10am for example).
• Whichever tweet performs better earns a place as the permanent blog post headline.

 19. Use Images to Complement Headlines
Headlines are a big deal, and in many cases on the web, they are the one and only way to introduce your article to the world. However, many social sites like Facebook, Instagram, Pintetrest, and, more recently, Twitter, make it easy to add images alongside your link headlines. This is awesome news because images are insanely powerful and can do a lot to boost the success of your headline.
As Buffer notes, you can’t just use any old image to compliment your headline. The image you should provide a strong visual clue to the topic of the article.
Some image headline examples:

 The image accompanying this post by Mashable is an excellent choice – it visually illustrates that the article is about Facebook and political partisanship.

 This Wildfire image is simple but effective – it singles out one powerful statistic from the article in a visual asset, sparking our attention and encouraging us to read more.

 This image by Intel is an excellent example of how a picture can serve as a perfect visual headline. Without reading any text, we get the message.

Overlaying a relevant image with the main headline or message of your post is an excellent strategy to make the most of a social media photo post. (Full disclosure, this is an article I wrote about buying Twitter followers.)
Be sure to set aside time to focus on good headline writing. Don’t rush through it – choose a few favorites and consider which will work best. A headline can make or break your article, so give it the time and attention it deserves!

 

How to Create a Webinar that Audience will Love

Good webinars can be a little like independent movies – they leave you feeling wonderful, inspired, and ready to take on the world. Bad webinars, however, are more like Michael Bay movies – after two hours, you begin to wonder how somebody could have possibly been paid to make something so unapologetically terrible.

If you’ve ever wondered how to do a webinar that people will actually want to watch, you’ve come to the right place. In today’s post, we’re going to look at whether you should even be planning a webinar, a checklist of webinar best practices, and we’ll also learn some valuable lessons from two of WordStream’s seasoned webinar pros along the way.

Should You Even Produce a Webinar?

Believe it or not, this is a question that most marketers fail to ask before diving headlong into creating a slide deck, crafting invitation emails and all that other fun stuff.
Here’s the reason there are so many painfully boring webinars out there: many marketers don’t produce a webinar because it will be useful to their audience, but rather because it will be a great lead generation tool. Unfortunately, not all content deserves a webinar, but that never stood in the way of a determined marketer with targets to hit.

Before you start creating slides, ask yourself whether what you’re offering has genuine value. If in doubt, think about whether you would watch your webinar. You might think that everyone will be ready and willing to drop everything and enjoy your irresistible hour-long webinar on supply chain management (or whatever it is you do), but remember that most people are too busy to stop what they’re doing and watch a webinar that doesn’t interest them.
However, when done correctly, webinars can be highly beneficial to your audience and a great lead generation tool, particularly for B2B companies. Here at WordStream, we hold at least two webinars every month, and approximately 10% of our new monthly leads come from webinar registrations.

Is a Webinar a Good Fit For Your Content?

Some ideas are better suited to the webinar format than others. For example, the following would be a good fit for a webinar:

• A detailed examination of a niche topic from a fresh angle
• A panel discussion of a timely, news-based issue in your industry
• A thorough, example-driven “how-to” tutorial
• An adaptation of a presentation from a conference speaking engagement
• An interview with an industry thought leader

On the other hand, the following probably wouldn’t make for a particularly compelling webinar:

• A minor product release or update
• A news-based webinar with little or no new information/opinion
• A broad, “content thin” webinar on a general topic
• A webinar focusing on a tired idea or concept (e.g. “content is king”)
• A straight-up sales deck/product pitch

Also, it’s worth remembering that deceiving attendees with promises of sensational content, and failing to deliver (or disguising a sales pitch as useful content), is a great way to piss people off and tarnish your reputation. If you claim that your webinar is truly amazing, be sure you can live up to your own hype.
Now that you’ve settled on an idea for a genuinely interesting and useful webinar, let’s talk about how to make it happen – and potential pitfalls to avoid.

Webinar Best Practices Checklist

There are two distinct aspects of producing a webinar that you need to think about – the technical side, and the content side. Both present unique challenges, some of which are easier to solve than others.

How to Do a Webinar: Content and Planning Considerations

1. Settle on a Specific Idea

Resist the temptation to host the most epic webinar imaginable about a general topic. Instead, choose a highly specific content idea that you can go into in great detail. This will make it easier to focus on the topic and minimize the chance of going off on tangents. For example, rather than running a webinar about paid search – a vastly broad subject – focus on a specific topic, such as bid management strategies.
Choosing a topic for a marketing presentation isn’t always as straightforward as it sounds, and sometimes, things don’t go the way you think they will.
“It’s difficult to predict how the content will go over with the audience,” says Kate Gwozdz, WordStream’s Partner Marketing Specialist. “Sometimes you think you have a hit and it ends up being a total flop.”

2. Choose the Right Speakers

Webinars need to be hosted by skilled, knowledgeable experts in their field. Otherwise, how can you expect them to speak authoritatively about your chosen subject? When selecting potential presenters for your webinar, ensure that whomever you choose knows the topic inside and out, and is comfortable talking on-camera. Subject matter expertise is especially important for fielding unexpected questions, which will almost certainly happen before long.

3. Pick the Right Webinar Format

Before you start creating your slide deck (and I know how eager you are to get started), you need to decide on the right format for your chosen topic. Is your webinar going to be hosted by a single presenter? Will it be an interview Q&A-style webinar with two speakers? A panel discussion with numerous guests and a moderator? The complexity of your chosen subject, and the availability of suitably qualified speakers, should inform your choice of format.

4. Think About SEO and Promotion

Just because you’ve chosen a webinar with great content and knowledgeable speakers doesn’t mean people will be able to find it effortlessly. Once you’ve settled on an idea, think about whether your topic has solid search potential. Also consider content promotion and how you’ll publicize your webinar. Are you going to email existing customers with a link to the invite? Promote it through social media channels? What about co-marketing opportunities with trusted partners – what are they doing to promote it? These are all questions you need to ask before you start actually producing your webinar.

5. Create a Kick-Ass Slide Deck

Ever sat through a meeting in which somebody simply reads from a series of dull PowerPoint slides? Remember how boring it was? Don’t make the same mistake with your webinar slide deck. Your deck should strengthen and emphasize the points you intend to make in your script (more on this next) – it should NOT be the script itself. Back up your points with as much data and evidence as possible, and make it entertaining. Remember, your audience will either be looking at you or your slides, so don’t bore them with a dry, bland slide deck.

6. Write a Strong Script

Without a script, your webinar is almost certainly doomed to fail. Even the most skilled webinar producers and hosts rely on scripts, because talking for up to an hour, even about something you're passionate and knowledgeable about, is hard work.

A script is your compass, map and GPS rolled into one. It will help you stay on topic, and make keeping track of time much easier. Some people find it helpful to work on their slide deck and script simultaneously to avoid repetition and minimize the risks of simply reading from their slides.
“If you’re moderating or presenting, definitely prepare yourself a script,” says Chris McHale, WordStream’s Nurture Marketing Specialist and our resident webinar warrior. “There’s a lot of logistical things to think about, so even if you think you know what you want to say, you’ll be surprised at how quickly you forget once you get into presentation mode. Create a list of the questions as they come in so you can keep them organized. Lastly, relax! It can be a bit overwhelming running your first live webinar, but just have fun with it and do your best. The attendees are there to listen and learn, not judge.”

How to Do a Webinar: Technical Considerations

7. Choose the Right Webinar Platform

There are several webinar platforms to choose from, each of which has its pros and cons. Until recently, we used GoToWebinar by Citrix. Although this is a solid choice for smaller webinars, its limitations (such as a hard limit of 1,000 attendees and lack of support for integrated content management) prompted us to look for a better solution. Now, we use GoToWebcast, another Citrix product that offers more features and allows us to host larger, more interactive webinars. The size of your company and your attendee list will dictate how robust your hosting solution needs to be. (WordStream has no relationship with Citrix beyond being a customer. Citrix did not pay for this mention – we wouldn’t be that sleazy.)

8. Test Your Campaign Tracking

Webinars can be an excellent lead generation tool, but only if you set them up properly and test your campaign tracking parameters ahead of time.
“Make yourself a checklist of the steps you need to accomplish,” says Chris. “Ask yourself questions like, ‘Do I need to set up tracking links for my offers? Is this webinar for my customers or prospects? Is the webinar live time only suitable for a specific time zone?’ Once you figure out the targeting and segmentation, you can focus on the logistical steps.”

9. Use Headset Microphones or a Land Line Phone

Few things will ruin a webinar faster than poor-quality audio. Don’t rely on built-in mics on your laptop – the resulting audio may be tinny, distorted or faint, even if you have some decent hardware. Instead, use cabled headset microphones to ensure that everything your presenters say is clear.

Alternatively, Kate recommends considering using a land line telephone. Even the most reliable internet connection can fail, and if it does, your VoIP connection will be lost, too. If you want to take an extra precautionary step, think about dialing into the webinar from a land line to be safe.

10. Run a Test Webinar

Whatever you do, don’t assume that everything will go smoothly during the live webinar without testing your equipment first. Do at least one run-through several days before the live event to make sure that everyone knows what they’re doing, and that all your gear is functioning correctly.

11. Keep Backup Batteries / Power Cables Handy

If you can’t use power cords for your hardware, ensure that not only are all laptop batteries fully charged before the broadcast, but that you have at least one spare battery on hand for each piece of equipment. Don’t run the risk of a dead or malfunctioning battery ruining your webinar!

12. Prep Your Studio Space

If you’re hosting your webinar from a home office, ensure that your kids/pets/neighbors won’t interfere or make any noise during the webinar. Alternatively, if you’re running the webinar from your office, find a quiet room with a door where you won’t be disturbed. Keep your studio space clean and free of clutter, and turn off your computer notifications, cell phone and anything else that could distract you or your audience during the webinar.

13. Enlist a Technical Assistant

During the webinar, either you or your presenters need to be focused on delivering a great presentation. The last thing you should be worrying about is technical problems. With this in mind, enlist the assistance of an assistant who can handle technical issues as they arise, moderate comments and other tasks that might derail the presenter.

14. Be Early

Ever bothered to stick around for a webinar that started late? Me neither. Make sure you’re prepared and ready to go at least 10 minutes before the webinar is scheduled to begin, or even earlier if you can. This will help get things going promptly, and can help you feel more relaxed when it’s time to begin.

15. Accept That Things WILL Go Wrong

No matter how much you prepare, things can – and WILL – go wrong. Come to terms with this, and don’t stress out too much.
“As much as you prepare yourself, there’s always hiccups that occur during the live event,” says Chris. “If they didn’t, it would get suspicious if it was even live or not. I actually had a presenter who was using his laptop to present. He didn’t plug the laptop in using the power cord and was running off the battery. We were about 10-20 minutes into the presentation when he just cut out. The laptop ran out of juice and the computer shut right off. I was moderating the presentation and had to ‘entertain’ the audience for about 10 more minutes as the presenter had to get his power cord, sign back in etc.”

Some Final Tips on Running a Webinar From Kate and Chris

It’s impossible to prepare for every eventuality when producing a webinar, but there are a few things Kate and Chris recommend doing every single time to ensure things go as smoothly as possible:

• ALWAYS do a dry run. No matter what. Even if your speakers don’t want to. Just do it.
• Don’t rely on the internet; be sure to call in from a landline instead of using the mic on your computer.
• Use poll questions to engage your audience.
• Start promoting at least 7 days in advance.
• Put presenter bios on your registration page. It adds credibility. Head shots are nice too.
• A/B test and optimize your registration page and email invites.

Check Out WordStream’s Webinars

We produce at least two webinars every month, on topics ranging from advanced AdWords features to paid search strategies to help improve your ROI and lower your ad spend. To learn from WordStream’s PPC experts, including Larry Kim, check out our webinars at PPC U. Also, it's not too late to register for our next webinar on Beating AdWords Bidding, taking place today at 2 p.m. EST!

Writing a Better Headline Than This? Not Using Old Headline Formulas You Can’t

Do you know the main difference between copy that converts and copy that doesn’t? You might think it’s the story it tells, or the offer it makes, or how well the bullets are written, or any of a dozen things.
But the answer is much more basic than that.

THE DIFFERENCE BETWEEN COPY THAT CONVERTS AND COPY THAT DOESN’T IS—THE FORMER GETS READ; THE LATTER GETS CLOSED

And what makes people read copy? You probably don’t need me to cite any studies to know that it’s the headline.
Without a good headline, no one reads your copy. And if no one reads your copy, no one clicks your call to action.
That’s why the headline is the most important element on the page. David Ogilvy, the great mad man, found that of everyone who reads a headline, only 20% read the copy. Pareto’s Principle at work.
Drayton Bird, perhaps the most experienced direct marketer in the world, suggests spending 80% of your time writing your headline. Put most of your effort into the thing that will yield the greatest returns.
And common sense suggests that if you rely on using words to make money, learning to write great headlines is more important than mastering every other copywriting trick combined. If your headlines don’t telegraph to your reader a message that gets him nodding and compels him to read on, you might as well give up copywriting immediately.

WHY YOU SHOULD USE A FORMULA FOR WRITING HEADLINES—BUT NOT THE ONE YOU ALREADY KNOW

You could power New York with all the electrons that have been (ab)used to produce articles, books, courses, and particularly formulas about writing headlines.
There’s a good reason for that. Formulas help us apply fundamental principles in a repeatable, consistent way. And even after doing that becomes second nature, formulas still make useful checklists.
But while there are some good headline formulas out there, they suffer from two problems:

1. They’re too forced—“ultra-specific”, really?—which makes them hard to remember; and,
2. They typically lack a key element which is extremely important to effective headlines on the web. (Not so much for offline writing—but definitely for web writing.)

I’ll talk about that element at the end. For now, let me introduce you to the SHINE headline formula. Why “SHINE”? Because after I’d picked out the five elements that go into a successful headline, and plugged their initial letters into an anagram generator, that was the only English word that came out.

S is for Specificity

If you are vague about the value of reading your copy, your reader will be too. Needless to say, he then won’t read it.
Nothing is as uninteresting as vagueness. Specific and concrete facts, on the other hand—particularly ones that form pictures in our minds—are intensely interesting.
So the first thing you must do to create a winning headline is use objective, quantifiable language. Figures are excellent; they imply research, which adds to your perceived legitimacy. But all kinds of specificity are good: names, descriptions—including of your reader himself; Mel Martin made millions writing “For people who…” headlines—titles, examples, projections, results, and so on.
Avoid subjective claims that anyone can make. “The number one ___”, “The leading ___”, etc. These are meaningless; like claiming your newborn is the most beautiful baby in the world. Everyone says that kind of thing, and studies show these sorts of claims actually reduce readership significantly, because people give them the same sort of attention they give to banner ads—i.e., none at all.

A WORD ABOUT LENGTH

A headline you can read in a single glance obviously communicates its content more effectively than one you cannot. Usability research shows that people not only scan body copy, but headlines as well—and they tend to take in only the first and last 3 words. This suggests the perfect length for a headline is 6 words.
Of course, that’s seldom enough to tilt the specificity-meter into the red. And I have it on good authority that some of the highest-converting headlines on the web are as long as 30 words. As a rule, if it won’t fit in a tweet it’s too long. But let me suggest that rather than worrying about length you should worry about making every word count. Especially the first and last 3—and if that means using the passive voice, so be it.

H is for Helpfulness

For your reader to see value in your copy, you must show how it will help him. Sounds obvious, yet most headlines give readers no clear idea of how reading the copy will help them—and so they don’t read it.
To make your headline helpful, simply speak to the issue which is foremost in your reader’s mind—the problem he came to your site to solve. People understand that what’s stated in the headline implies a solution in the copy. It can be explicit, as in 37Signals’s “Basecamp is the project management tool you wish you had on your last project.” Or it can be implicit, as in Saddleback Leather’s “They’ll fight over it when you’re dead”—implying both remarkable durability and enviable aesthetics and functionality.
Alternatively, if your reader isn’t yet aware of the problem, simply begin by stating it directly—as in the headline, “Toxic Killers in Your Grocery Cart”.

I is for Immediacy

Speaking of toxic killers, your headline should be so interesting that your reader cannot help but read on immediately.
Why immediately? Why not just be interesting enough to avoid the back button? Well, let me ask you: how many browser tabs do you keep open because their contents look interesting, and you fully intend to read them…later? If you’re anything like me, it’s so many that you’ve signed up for a service like Instapaper or Readability just so you can create an ever-growing list of things you really must read later, to hang over your head like a gradually descending zeppelin, slowly reaching such epic proportions that the only solution, in an eventual but inevitable act of desperation, is to set the whole thing on fire and watch it burn.
Anyway, you know from experience that if you don’t read it right away the odds are slim you’ll read it at all. The same is true of anyone reading your copy.
Creating immediacy is obviously easier for topics with greater emotional appeal; more difficult if you’re selling something like project collaboration software—which, with apologies to Jason Fried, few people really get worked up about. Nonetheless, you can do it for anything if you appeal to your reader’s self-interest. Focus on desires rather than needs, as these are, strangely, stronger.
Even better if you can tease him while doing so. Curiosity is an immensely powerful motivator. Paradoxes, quizzes, an implied danger or reward, or even simple questions can inflame a headline’s immediacy by playing to your reader’s curiosity—almost forcing him to read the copy. Here’s a classic that illustrates the irresistible power of the self-interest and curiosity combo:
“How Safe Is Your ____?”
Useful for a wide range of things, from information products to security systems to hats. How safe is your head from bird flu carried in pigeon droppings?

N is for Newsworthiness

To give your reader a reason to spend time in your copy, as opposed to your competitor’s, your headline must say something he hasn’t heard before. Or, more precisely, something he thinks he hasn’t heard before.
Obvious, generic, or familiar statements will put a bullet in your foot. In fact, anything that makes him think, “I already know what this is about.”
In other words, your headline must have news value. This doesn’t have to mean actual news—although headlines starting with “Now”, “Finally”, “Announcing”, “At last” and so on are all tested winners. But it can be as simple as the example I gave from Saddleback Leather: “They’ll fight over it when you’re dead.” How many leather goods companies emphasize quality and looks as their “unique” selling points? Probably all of them. But Saddleback gets away with appealing to the exact same USP by simply phrasing it differently.
Indeed, by putting your headline in terms of a story, you guarantee a unique spin. You also guarantee the critical element most headlines on the web lack—which brings us to our final point…

E is for Entertainment value

People today are information grazers. With so many blogs to read, so many things to Like on Facebook, so many tweets to scan, so many videos to watch…sales copy stands in boring contrast. Even non-sales copy.
Headlines which promise some entertainment in the copy succeed more often than those which don’t.
This is something you don’t see emphasized very often in headline formulas. In fact, since much of the advice you’ll read about writing headlines comes from the Cult of Claude Hopkins, you may even hear that copy should not seek to entertain at all. Hopkins famously said a salesman is not a clown.
But Hopkins wrote nearly a century ago, in a very different world. Although most marketing principles are universal, some things do change, so let me put this as bluntly as I can:
People on the Internet will not be bored.
Now, being entertaining doesn’t mean you should include the sorts of stupid “clever” gimmicks you see in much advertising—self-indulgent puns, whimsical turns of phrase and other such rubbish. That is worse than useless.
But stories, the oldest form of entertainment, are highly effective. So is humor, if used cautiously, but you must understand the kind of humor your reader likes and what he’s comfortable joking about.
Here’s a great example of the combined power of story and humor, written by the master of email, Ben Settle:
“How Even Skinny, ‘Barney Fife’ Cops Single-Handedly Control And Dominate Violent Criminals, Gang-Bangers And Other Cold-Blooded Killers…Without Even Drawing Their Guns!”

Making a headline SHINE

Let’s put all this to work. I’d like to help you construct a headline here, so you can see how the principles I’ve covered make headlines SHINE.
You know Mulder, I presume. Agent Fox Mulder of the FBI? If you haven’t seen The X-Files, he’s the guy who “wants to believe”. So let’s imagine we’re selling an information product that compiles all the world’s best UFO data into a comprehensive report. Mulder—or someone like him—is our ideal prospect.
Let’s start with specificity. This product is for the FBI agent who wants to believe. Can it be that simple to really get Mulder’s attention? Yes it can.
Right, how about helpfulness? What is it that Mulder will want out of this product? I’m thinking easy access to data which is normally scattered across multiple sources. He needs all the world’s UFO data at his fingertips.
Okay, what about immediacy? Well, Mulder’s job is often dangerous. Having the right data available in an alien encounter could be the difference between life and death. He doesn’t want to die because he didn’t know something.
Now, news. It’s pretty unlikely anyone is currently offering a product like this. But we can easily imagine that Mulder has often wished for one. Finally, we have created it for him—so we can play off that news factor for even more pulling power.
As for entertainment value, a man like Mulder is intensely curious, competitive, driven, highly skilled, and knowledgeable. Someone who can’t resist a challenge, who can’t resist finding out the answer to something, and who can’t resist perhaps showing off to himself a little. The kind of man who loves to test himself. Which gives us:–

For the FBI agent who wants to believe…
Can’t survive our “alien invasion” quiz?
Now you can get all UFO data right on your smartphone

About the Author: As well as being an expert on headlines, Bnonn is the author of a free video series covering all the elements of turning visitors into customers—from headline to CTA. Known in the boroughs as the Information Highwayman, he helps small businesses by improving both their copy and web design. When he’s not knee-deep in the guts of someone’s homepage, he is teaching his kids about steampunk, Nathan Fillion, and how to grapple a zombie without getting bit.

Take your weekly savings challenge

MANILA - Does saving money seem impossible for you, with all the expenses you have during the week?

Believe it or not, you can actually find ways to scrimp and cut your expenses, if you are just creative and disciplined enough. Why not go for the stretch and aim to save at least P1,000 a week?

As we enter the last months of the year, try and set this challenge for the year, and hopefully you end 2016 with at least P15,000 in savings. With determination and discipline, you can actually save yourself a respectable sum.

Here are seven easy cuts you can do. You can combine any of these to save P1,000 a week:

1. Consider gourmet drinks. If your daily routine includes a stop at coffee shops, or sampling designer drinks, you’re spending at least P500-P850 in a week, or more if you add a sandwich. Imagine your savings if you can drop this from your routine. If you’re really in need of a caffeine fix or refreshments, check out more affordable options. A sachet of 3-in-1 coffee costs less than P5, and most come in different strengths, even gourmet flavors.

2. Take the train instead of private hire cars. If you take public transportation but use private hire cars, then you’re definitely spending a lot in transportation fees, most especially if your commute is long. Endless traffic jams will jack up your transportation expenses. Plan to leave home earlier so you can take the train or other cheaper modes of transportation. Carpooling with friends is also a great way to save P1,000 a week.

3. Cook your own meals. Let’s face it, food can be the biggest cost when it comes to personal expenses. After all, you have to have 3 square meals a day and then throw in snacks too. If you eat out and buy your meals, you are certainly paying more. 

Consider this – a kilo of chicken and a 2-piece chicken meal in diners cost about the same. Cook your own meals or if not practical, check out the office cafeteria or nearby canteens for more affordable options. You’ll be surprised at how quickly you can realize P1,000 in weekly savings.

4. Drop the Friday gimmick night. If you head for the bar every Friday night to celebrate the end of the work week, you can be burning P1,000 in one night of revelry. Think of more affordable options to celebrate the end of the week. Instead of going to the bar every weekend, look for less pricey places to go to such as a friend’s place. Remember, it’s not the place but the company that counts.

5. Forego the weekend mall visit. Almost by default, a good number of Filipinos head for the mall during weekends, usually spending on unplanned, spur-of-the-moment acquisitions that can easily cost you P1,000 a week. Resist the opportunity to spend unnecessarily and spend weekends in alternate places—visiting relatives or friends, going to the park, checking out museums, or just watching good films at home. 

6. Use wi-fi and rationalize mobile spending. If you’re one of those who needs to be constantly connected, you can be spending a fortune on mobile calls and data expenses. Look into your usage to determine if it’s time to get a plan that’s more appropriate for your needs. Don’t forget to use wi-fi when it’s available instead of expensive data charges. If you’re using prepaid, use the unlimited calls or texting options to match your usage. Better yet, use the landline. 

7. Check out generic medicines. If you need medication and you still haven’t discovered generics, you’re missing out on a savings opportunity. Ask your physician and pharmacist to give you generic options for your existing medications, including vitamins and supplements. Depending on your prescription and needs, you stand to save as much as 70 percent buy just going generic, which will certainly help you achieve your savings goals.

These are just some suggestions on how you can save up to P1,000 per week. Be creative in devising schemes to reach your target, and keep a journal to monitor your spending and savings. Hopefully, not only will you be able to save up P15,000 by the end of the year, you may actually imbibe lifelong savings habits.

Grow Your Money is an editorial partnership to promote financial education and provide helpful information to Filipinos on how to better manage their personal finances.

President DUTERTE Deadliest Order to Finished the ASG in SULU!

President DUTERTE FULL PRESS CONFERENCE at Davao Aug 24

Personal Freedom Should Not Be A Fight

By Jairus James

I visited Dublin in the midst of my search for freedom from an old life. At the time, I did not know that I would soon decide to couch-surf around the world. I was just looking to get out of New York City and the unfulfilling routine I was falling into, and a final round interview with a tech giant in Ireland seemed like the answer.
Prior to visiting, I could paint my impression of Ireland in broad strokes: I knew that it has spectacular nature, the people are friendly, the weather is deplorable, and it is *not* part of the U.K. (Northern Ireland is). I was also vaguely familiar with the country’s past political struggles, including the Great Famine of 1845-52 that drove many migrants to the U.S., its tireless fight against Britain in the Independence War of 1919-21, a long-standing conflict between Catholics and Protestants, and the country’s recent rise from poverty due to the tech industry boom in Dublin. Other than the information I gleaned from school and word-of-mouth, I admittedly hadn’t given Ireland much thought.
I was mesmerized by Dublin’s effervescent green parks, the simple elegance of British and Gaelic architecture, and the countless rows of vibrant, colorfully painted doors peppering the streets. More notable, however, were the people: the Irish’s friendliness and hospitality is commonly touted as the country’s trademark, and although I did not experience it right away (my visit began with the hotel’s staff cluelessness to my arrival and a chase out of the park at dusk by an angry security guard), I soon found that there was much to learn from the Irish mindset.

The Irish’s friendliness and hospitality is commonly touted as the country’s trademark

What I most admired about the Irish was their deep-seated conviction to protect their freedom without compromising integrity. While the Irish have long struggled with their independence, they never lost their amicability. When I commended this trait to one of the locals I met, she joked that Irish friendliness is a by-product of a populace that until recently has only known poverty.
Never having much to lose, she said, made it much easier to give: while they didn’t have much material wealth, their way of being was worth protecting despite difficult circumstances.

My time in Ireland helped me understand that personal freedom is not easily acquired – rather, it is difficult to obtain, harder to sustain, and a commitment that we must actively work towards keeping.

Ireland knows something about freedom. Here is what it taught me:

There is an abyss between wanting freedom and taking responsibility for it

When I speak of freedom, I’m not talking about the great heroes of history who won independence wars or the underdogs who fought against their oppressors. Think smaller than that: I’m talking about you and me. I’m talking about that dream you’ve always wanted to pursue but never tried to because you were afraid of what people would think; that suffocating relationship you no longer want to be a part of but can’t handle the insecurity of walking away from; the job you desperately hate but can’t bring yourself to quit because not knowing what to do with your newfound freedom feels unbearable.
The struggle for freedom will always be there. The question is whether you want it badly enough to deal with the consequences once you decide to reach for it.
I may have been brave enough to spontaneously get on a plane to Dublin, but in all honesty, deep down I didn’t want that job. Taking that offer would have meant packing up my life in New York City to move to a foreign country and industry within a few months’ time. Which would be the change I thought I was looking for, except I wasn’t ready.

I was enamored with the idea of freedom from my current life, but wholly unprepared to deal with the realities that follow.

The problem with freedom is the unknown that lies on the other side of it. That’s what paralyzes us – not knowing what awaits us once we break the chains that hold us back from doing what we really want to do.
What gets us moving is conviction. For us to gain the freedom necessary to dictate the course of our lives, we have to absolutely believe in and follow through on the decisions we take to get us there. Ireland’s freedom was spearheaded by a group of artists, poets, and intellectuals who ardently believed in freedom and were willing to pursue it against all odds.
The revolutionaries of the Independence War were idealists – not fighters – who were severely outnumbered by British soldiers and initially disliked by the Irish majority until public executions by the British sparked support for their movement. During times of turbulence, conviction that their freedom was worth the struggle kept them moving forward.

When the conviction is there, anything is possible.

The main obstacle standing in the way of achieving personal freedom – that is, the ability to conduct the trajectory of your life without self-imposed restrictions – is lacking conviction that we want it.

When the conviction is there, anything is possible. We are free agents in the pursuit of our dreams, only restrained by the lack of faith in our own capabilities.
We are meant to be free – but this freedom asks us to take responsibility for our actions and decisions.

Don’t let security shadow freedom

Claiming freedom for ourselves can also mean facing opposition, overwhelming self-doubt and insecurity, and even being ostracized. When we do what we truly want to do, rather than what society tells us to do, we aren’t “normal.” We face resistance because we are taught to fear what we don’t know.
Our very human need for security too often trumps our hunger for freedom. When I thought about how easy and lucrative it would be to keep living my comfortable life in New York City (case in point: I didn’t leave when first given the chance), I would almost forget how deeply I craved something more. Craving for something that doesn’t exist yet, however, is a different animal than dealing with the realities of a current situation.

There are countless inspirational quotes floating around the Internet wistfully talking about the value of freedom, but when it comes down to claiming it as our own, why do we recoil? We welcome freedom when it comes comfortably and doesn’t deprive us of security. What happens when we are asked to work for it, make sacrifices, be uncomfortable and risk being outcast from the norm?
We put our heads down, thrust our hands in our pockets and mumble something about how it’s great but we’ll get to it another time.
Gaining freedom can be an unbelievably uncomfortable process. Even when the benefits are obvious, few are willing to undergo it if it means sacrificing security.

Don’t fight for freedom. Instead, persevere.

I used to think I was a fighter. Anytime I perceived a threat – a deviation from what I wanted to do, an encroachment on my set-in-stone principles – I would get ready to pounce. A fighter is always on the defense, ready to resist anything in his or her way.
But once that fight is conquered, there is nothing to do but gloat and slump back into suspended anticipation for the next battle. I realized during my time in Ireland that I am not a fighter, nor do I want to be. Fighting asks us to contract, to squeeze ourselves into tight little balls of ideologies and beliefs to protect ourselves from invaders. Perseverance, on the other hand, asks for patience and expansion – both ingredients for growth.
Personal freedom is not a one-time fight. It’s a slow and gradual progression that must be cared for, nurtured, and increasingly committed to over time. Most of us don’t just wake up one day, say screw it, and march out into the world with all our freedom in hand.

Truthfully, we may not even fully comprehend what freedom means to us until we are deep in the process of pursuing it. How could we understand something that we just obtained or don’t have yet? That’s why it has consequences – if we knew exactly what we were getting ourselves into and what the results would be when we set out for it, then it wouldn’t be so intimidating to pursue in the first place.

Truthfully, we may not even fully comprehend what freedom means to us until we are deep in the process of pursuing it.

We don’t have to fully understand freedom to want it, but we do have to be ready to face the consequences of pursuing it and have conviction in walking that path. Once we’ve taken the first (and in my opinion, most difficult) step towards freedom, we need to keep nurturing it by creating opportunity.
Ireland has done just that by leveraging its independence to lift itself out of poverty, becoming a hotspot in the booming tech industry and even rivaling its former colonizer, Britain, as a choice for HQ.
In my case, I wanted freedom from my old life. The first step was saving money. The next was brainstorming alternate ways to change my job.
The next was packing up and moving out. And so on. Rome wasn’t built in a day. The path to sustainable freedom is a slow and gradual one.
Freedom is not something you need to consistently fight for more of. Similar to income, there is a tipping point – after you reach a certain point, having more money won’t make you happier, and neither will having more freedom. It’s what you do with what you have, and how you choose to use it to reinvent yourself that matters.
When you remove your self-imposed restrictions and choose to direct the trajectory of your life, the world and its endless possibilities open up for you.
Freedom may carve the path, but in the end, it is your responsibility to walk it.

Note:  This article was originally released in The Nomad’s Oasis on July 30, 2016 with this link:

http://www.thenomadsoasis.com/blog/personal-freedom-is-a-commitment

How Podio Direct Mailing Campaign Workflow help your Business

Podio Tutorial – Direct Mailing Campaign Manager

Thank you so much for your interest in my Podio Direct Mail Campaign Manager. I am sure you will have little trouble duplicating what I have setup and getting working for your business. If at any time you have questions or problems leave a comment below or send me an email at scott@strugglinginvestor.com.

What is this tutorial about?

This tutorial will show you step by step how I created my Direct Mail Campaign Manager using Podio and GlobiFlow. There are a total of 9 modules, complete with videos to help you set this up for yourself.

Why did I create the system?

I wanted a completely automated system for sending out my direct mail. This includes scheduling, mail merging, printing and delivery. If I could just upload a list of leads, assign that list to a campaign and then let it run…That would be PERFECT!

How Much will it cost you?

I’m not charging you anything for this tutorial. It’s fun for me to create these Podio setups and it gives me a chance to pay it forward because so many people have helped me out. While I may not charge you, you’ll need to spend some bucks on the lowest GlobiFlow package.

• Tutorial

  $0

  Pay It Forward
• Podio

  $0

  Free Plan
• GlobiFlow

  $9/mo

  Smallest Plan
• Total

  $9/mo  

1 - Overview of Direct Mail Manager

When you are done with this Podio Tutorial you will have a complete working Direct Mail Management System.  I recommend creating a dedicated Podio Workspace for this system. Workspaces are a great way to separate the different systems in your business. Since Direct Mail is different from my Lead Funnel System I broke them up into their own Workspaces.
To get a complete overview of this Podio direct mail system, go back and read my blog post about Podio Direct Mail Campaigns. Additionally if you want a deeper understanding on why I setup the apps the way I did then take a look at my blog post about The Proper Way to Setup Your Lead Flow in Podio.
Now it’s time to get at it. In this module I’m going to go over what you are going to be setting up in tutorials 2 through 11. Each section has a description, breakdown of the fields/actions that you will setup and finally a video that takes you through the entire setup. 

Podio Apps

The Direct Mail System is broken up into 5 different Apps…

Name	Description
Letter Templates	Where all the Letters will be stored to be used in mailings
Mailings	Individual mailings of a campaign will be setup in this app
Campaign Templates	These templates will be where we organize the mailings
Campaigns	Your Direct Mailing Campaigns.  Pulls together the leads and templates and runs the campaigns
Leads	Where your leads will be uploaded and stored

Additionally there are 4 GlobiFlow process that are run against the Campaigns App that do the following tasks…

GlobiFlow Flows

Name	Description
Campaign Setup	Assigns the Campaign Template and Schedules the First Mailing
Print Letters	Prints the current mailings letters by mail merging the assigned leads.  Pdf file will be created and attached to the lead
Printing Mailings by Update Trigger	Triggered by a Category Field Change in the Campaigns App, this process calls the Print Letters Flow.
Automating the Printing Process	Checks each day if a mailing is schedule to go out and if so runs the printing process

The Podio side of this setup is very easy to do and shouldn’t be a problem for anyone. The GlobiFlow setup is where some people might get tripped up. I did my best to detail each step of the process so if you have copied everything I did then you should have no problem. Try not to make changes until you understand what is going on.

2 - App: Letter Templates

The first Podio App we are going to create is the Letters App. This is where I put all my letter templates.  The reason for having a dedicated app just for Letters is that it gives me the opportunity to reuse the same letter in different mailings and campaigns. Additionally it makes it easy to update the content of a letter in one spot.
Let’s take a look at the fields in this app…

Name	Type	Settings	Description
Name	Text	Single Line	The name of the letter.  Nothing special about this field, just give it a simple name to help you tell what it is for
Type	Category	Single Choice	I like to have a field where I can categorize the letter. Gives me an easy way to group and filter. Typical categories would be Probate, Absentee, Foreclosure, Other
Content	Text	Multi Line	The Letter’s Content. This holds the entire letters content and formatting. You can use basic HTML tags like < b >, < i >,< p > and more. The HTML will be read by Globiflow when it converts the content to a PDF. Additionally you place your merge markers here as well Notes Text Multi Line Just a place to add any additional notes or comments about this letter. Say you have another version, you can refer to it here

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Pres Duterte to CJ Sereno YOU MUST BE JOKING! YOU MUST BE JOKING!

High-paying and Remote Jobs In High Demand in 2016

In 2015, remote work opportunities increased nearly 36%, a significant expansion on 2014’s notable 26% growth. With telecommuting technology and remote work practices continuing to improve, many jobs can now be done remotely. More companies are being enticed by the lower costs and increased productivity remote workers boast in comparison to their standard in-office counterparts, as well, and so are creating more remote opportunities.

Though a few companies have pivoted towards being completely remote, some companies have been slow to see the benefits and adopt remote options for their employees, leaving many skilled professionals desirous of the lower-stress environment and better work-life balance available to them via remote work. Still, remote jobs have increased by over 100% since 2005, and continued growth is forecasted. With record numbers of job openings and a shortage of workers in the United States, it might be time to consider the 11 high-paying, most in-demand remote jobs that follow.

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Note: the salary figures indicated below were sourced through Indeed’s Salary Search, which utilizes an index of salary data culled from over 50 million job posts from thousands of unique sources in the past year, making them both up to date and accurate.

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Node.js Developer

Average Salary: $112,000 USD
Job Description: These back-end developers manage the exchange of data between server and user by developing server-side web application logic in JavaScript and other JS variants. They are also responsible for integrating front-end components into the application, so at least a basic understanding of front-end technologies, such as HTML5 or CSS3, is necessary too.

Meteor Developer

Average Salary: $89,000 USD
Job Description: Developed in 2011, Meteor is a JavaScript web framework that has become a go-to language for real-time application development and rapid prototyping that produces code across web, Android and iOS platforms. What makes Meteor development so fast is its flexibility and simplicity. Meteor developers use an integrated JavaScript stack that reaches from the database to the front-end, allowing developers to make changes to their apps without forcing users to download updates.

Growth Hacker

Average Salary: $82,000 USD
Job Description: This is a cross-functional role that requires being a part of many areas of a company, from product management to marketing and engineering. Though “growth hacking” is somewhat undefined, most agree that the main goal is to help companies understand and grow their consumer base by fine-tuning products to meet consumer needs. Hackers are then involved in many facets along any company’s product pipeline, with a particular emphasis on conducting data analysis and creating marketing plans.

SQL Developer

Average Salary: $102,000 USD
Job Description: SQL developers design and maintain the stability, dependability and functionality of relational databases. On top of handling common database procedures like upgrades, backups and migrations, SQL developers write and optimize in-application SQL statements and solve database usage issues while coming up with the best practices to avoid future problems.

Internet of Things Engineer

Average Salary: $133,000 USD
Job Description: More and more IoT-engineered electronic systems and devices like tablets, GPS navigators, and phones are being developed to help us navigate our day. Furthermore, the world of IoT continues to expand into a wide spectrum of application areas and now includes smart cities, smart homes, and intelligent transportation. Depending on your background in hardware or software, your role in IoT shifts, but what’s most necessary is expertise in the specifics that affect IoT — electrical engineering and computer science.
For more IoT inspiration, check out the many IoT topics published on SitePoint of late.

Cloud Architect

Average Salary: $109,000 USD
Job Description: Cloud architects oversee a company’s cloud computing strategy by managing and monitoring the cloud, as well as adoption plans and application design. Architects design and migrate applications to the cloud and so exercise a knowledge of the various programming languages necessary to do so, such as Java, Node.js and Python.

Product Marketing Manager

Average Salary: $102,000 USD
Job Description: As a Product Marketing Manager, you’ll be in charge of all outbound marketing for your products, which necessitates an eye for detail and quality, as well as the ability to communicate your product’s capabilities effectively. Knowing the product, the product’s consumer base, and the best way to grow demand for your product is crucial.

Business Development Manager

Average Salary: $99,000 USD
Job Description: Focused on building market positioning, a Business Development Manager locates, develops, negotiates, and closes business relationships. Dev Managers should be well versed in identifying trendsetting ideas, analyzing market strategies, and proposing business deals with potential partners. A passion for a certain industry goes a long way in a Dev Manager’s anticipating movement and growth, as well as the risks involved in any deal.

Environmental Engineer

Average Salary: $84,000 USD
Job Description: When the field research is completed, Environmental Engineers can work from home, designing and assessing pollution reduction and prevention plans. Knowledge of the equipment and processes used in pollution reduction and prevention is key, as are the language and communication skills necessary to writing effective reports. The need for this expertise is only set to increase: environmental law continues to expand and become more complex, and there’s little reason to believe that this will change anytime soon.

Java Developer

Average Salary: $99,000 USD
Job Description: Though the tech community recently celebrated the 20th anniversary of this highly portable language that makes robust web, desktop and mobile applications possible, Java still remains in high demand today. Java developers build Java applications, the complex groups of back-end services involved, and their front-end counterparts. Given the breadth of possibilities available to Java, developers collaborate with a team to work on various levels of the application’s infrastructure.

Business Consultant

Average Salary: $92,000 USD
Job Description: The goal of any Business Consultant is to ensure their client’s long lasting success in their industry by exercising their problem-solving skills and market/business knowledge. Business consultants are responsible for data-oriented analysis of the client’s weaknesses and the formulation and implementation of business plans.

Conclusion

Even though some of these jobs have been popular and lucrative for some time, there are now more and more opportunities to ditch the office for the remote workplace.
And though salaries may vary depending on experience level, the averages listed above are for remote jobs in 2016, regardless of whether you’re in New York or Singapore. So, no matter where you are, or whether you have experience in programming languages or business operations, there is a high-paying and remote job out there for you in 2016.